Tuesday, December 29, 2009

The 26 million Underserved Bank Customers

According to a recent report and an article in the American Banker, the bulk of 26 million small companies in the US are overlooked and underserved by American banks. A lot of them do not have business banking packages, but rather use consumer banking products and services.

This is the primary reason why we have developed a service to identify these customers by scoring consumer card spending patterns to identify typical business spend. The Business Spend Indicator enables banks to identify "hidden" small business customers, target them, and propose more adapted products and services.

Contact me should you wish more information about this opportunity.