MACAW research recently launched a new report on the Nordic Card market, and the trends and forces that will shape the dynamic markets in 2009 and 2010 in the wake of the global economic recession.
Besides estimating the impact on the global economic downturn on the size of the payment card markets in Norway, Sweden, Denmark and Finland, it also explores 20 card trends and opportunities in the Nordic region. Key concepts are card innovation, optimization and risk management. Card products that stimulate cross-selling of savings products, redesigned card loyalty programs, new constellations in telecom and banking, the challenges of open loop prepaid cards, and new card pricing models are only a few of the topics explored in this report.
For more information, visit www.macawresearch.com.